Your potential, Our passion
90% of the geek world might have hated them to guts, but I would only turn around and go against the flow for this one time by giving Microsoft a two big thumbs up for their latest innovation/research website. It is made entirely with flash (yes, I’ve always stressed that this is a big NO in reaching out to the widest audience scope possible, but this is just too cool…..)
The narration, interactive visual and background music just click like a charm. Created by the same company that brings you Corpse Bride and Star Wars 3 game website, I believe Blitz Agency have managed to achieve the goal that many web agencies out there have been struggling to do - creating a creative and soothing storytelling process through a web site that is strong enough to make every visitor stares still at their monitor screen for longer than 20 seconds.
“Through the use of non-traditional story techniques, BLITZ was able to spark imagination and prove a positive change in perception for Microsoft and their future.”
Accessibility would be the next second sweetest thing about this site that puts a big smile on my already well-rounded face. There’s a flash button that will display forward all the access keys for the site navigation. Like this:
Ever website needs to do that! Although I have to take five points off the otherwise almost perfect scoresheet as the site is totally blank/inaccessible when javascript is disabled. Its worth to visit the site, and please put aside for a minute all the 100 things you hate about M$ while you’re doing that.This is probably one of the most seamlessly produced web/tv ads conversion I’ve seen.
